Hello there!

My work focuses on making complex systems intuitive, empowering, and deeply human.

I create digital interfaces that connect people with advanced technology.

My Work

What I've designed recently.

Product Experiments

Where ideas take shape.

Coming Soon

EAA/WCAG Compliance Checker for Figma

AI-built plugin for WCAG/EAA compliance

Figma Plugin WCAG EAA AI-built

About

I enjoy solving complex problems, whether I’m designing a product or finding the next move on a climbing wall.

My journey began in Industrial Design and later evolved into digital product design, connecting the physical and digital worlds.

For the past four years, I’ve worked with cross-functional teams to transform complex hardware and software into intuitive experiences. Like climbing, my approach involves understanding the challenge, exploring different paths, and finding the clearest way forward.

Today, I bring design, engineering, and business together to create technology that feels intuitive, human, and meaningful.

Maria Ciccarelli climbing outdoors

Different paths. One clear way forward.

How I Design

Technical & Strategic

  • AI-Native Product Design designing products where AI is part of the core experience
  • Human-AI Interaction creating intuitive collaboration between users and intelligent systems
  • Systems Thinking designing across complex ecosystems, workflows, and platforms
  • Hardware-Software Integration connecting digital interfaces with physical products

Core UX & Product Design

  • UX for AI Products designing transparent, trustworthy, and controllable AI experiences
  • Rapid Prototyping & Vibe Coding quickly turning ideas into working prototypes using AI tools
  • User Experience Design crafting clear flows for complex products
  • User Research & Validation understanding real user needs and testing ideas early

Emerging Focus

  • Agentic Interfaces designing experiences where AI agents assist users
  • Human-Machine Interfaces (HMI) interfaces for robotics, industrial, and IoT products
  • AI-Assisted Design Workflows integrating AI into research, ideation, and prototyping